Outdoor Design Days Boosts Casual Industry Sourcing

ATLANTA, GA – October 12, 2023 – Following a successful launch of Casual Market Atlanta in Summer 2023, ANDMORE’s Outdoor Design Days at AmericasMart Atlanta, September 18-20, 2023, welcomed cross-category retailers and designers to discover additional casual resources this Fall. 

“Outdoor Design Days not only offered casual and outdoor retailers an additional Q4 buying opportunity, but also introduced cross-category retailers and interior designers to a popular consumer category,” said Bob Maricich, ANDMORE CEO. “The success of the inaugural Outdoor Design Days signals the beginning of year-round exposure for casual resources at AmericasMart Atlanta.” 

Outdoor Design Days showcased some 50 casual permanent showrooms, most of which debuted at the Summer 2023 Casual Market Atlanta, spanning four contiguous floors at AmericasMart Atlanta.  The event’s concurrence with ANDMORE’s Fall Market at AmericasMart Atlanta and Discover ADAC at Atlanta Decorative Arts Center (ADAC) in Buckhead, infused the Southeast’s dual-venue design destination with a complementary new element: casual furniture and outdoor furnishings. The inaugural event welcomed buyers ready to complete order writing for the 2023 buying year. Attendees included local and regional interior designers, furniture stores and outdoor/patio retailers.

Outdoor Design Days featured Casual-focused events and seminars at the three-day Market providing education and networking opportunities for marketgoers. 

Andrea Lillo of Designers Today led From Design to Dollars: How the Outdoor Category Can Help You Grow Your Business, a comprehensive panel on the growth of outdoor living in consumer spaces. Additional events included a Buyer Welcome Tour, leading buyers through the Casual offerings at AmericasMart Atlanta, an International Casual Furnishings Association (ICFA) Reception for an industry meet-and-mingle and Braves and Brews, hosting Casual buyers at Truist Park, home of the Atlanta Braves baseball team. 

Expanding Casual Resources in Atlanta

Following a positive response to the launch of Casual Market Atlanta in July, and Outdoor Design Days in September, casual furniture and outdoor living resources will continue to expand at AmericasMart Atlanta, with the opening of 15 new showrooms in time for the Winter 2024 Atlanta Market. With this additional 65,000 square feet of permanent showroom resources, AmericasMart Atlanta’s Building 1, will house nearly 400,000 square feet of Casual showrooms. This Winter’s Atlanta Market runs Tuesday, January 16 – Monday, January 22, 2024. 

The second annual edition of Casual Market Atlanta runs Monday, July 15 – Thursday, July 18, 2024. Its concurrence with Atlanta Market, July 16-18, 2024, provides cross-market opportunities for buyers and sellers across gift, home and casual categories.

About ANDMOREANDMORE℠, formerly International Market Centers, is an omnichannel wholesale marketmaker that fuels opportunities for wholesale buyers and sellers to connect, grow and prosper through physical markets, design centers and digital channels. The company owns and operates more than 20 million square feet of premium event and showroom space, hosting live events in Atlanta, High Point, N.C., Las Vegas and New York City. By pairing face-to-face events with always-on digital tools, ANDMORE provides truly omnichannel business platforms for its global wholesale customer base. ANDMORE.com


Media Contacts:

Cathy Steel, ANDMORE, 203.340.9251 or cathysteel@cathysteelassociates.com

Morgan Ford, ANDMORE, 412.877.0576 or mford@andmore.com

Jackie Hirschhaut, ICFA, 336.881.1016 or jackie@ICFAnet.org
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