Discover Our New Lifestyle Destination

On January 22, less than 24 hours after the close of Winter Market, big things started happening on Floor 11 of Building 2. Bubble wrap, boxes and pallets moved in and merchandise was methodically packed up – not bound for another show, but rather as part of something bigger…


Debuting this summer at Atlanta Market, industry leaders Appelman Schauben and Ivystone will anchor a new lifestyle collection as they together present more than 75 of the industry’s leading lifestyle brands in 75,000+ square feet of space on Floor 11 in Building 2. The floor presents a cross-category offering of gift, fashion, home décor, garden, personal care, seasonal and children’s products that will help you develop a cohesive, comprehensive mix for your store.


The layout and design of the new floor will allow for seamless exploration of the brands, with no storefront windows or walls. New amenities include hospitality and food service areas, a hydration station and a new shared lounge and gathering area.


“Appelman Schauben, our reps, and curated brands are honored to have been chosen to participate alongside Ivystone in the Pase One launch of the modernized shopping experience, Atlanta NEXT,” said Peter Schauben, CEO of Appelman Schauben. “We invite you to join us in celebrating the innovative open floor concept on the 11th Floor, presented by Appelman Schauben, Ivystone and International Market Centers.”


“Ivystone and our vendors are proud to be on the leading edge of the changes taking place at AmericasMart,” said Doug Cofiell, Ivystone CEO. “It’s exciting to once again partner with IMC to create an amazing experience for our customers. By joining together, Appleman Schauben and Ivystone will make the 11th floor THE destination in Atlanta.”


Tag:Atlanta MarketBlog Post

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