At Crystal Media, we believe that creating unique and different content from your usual posts may mix up any stagnant engagement you’ve been getting. Audiences tend to indulge in content that shares behind the scenes, trends, and feeling included. Luckily for us, these are all things that naturally lend themselves well to posting content from AmericasMart.
Each algorithm (on Facebook, Instagram, and TikTok) will also appreciate you entertaining and educating their users, and oftentimes, the higher engagement your content receives, the better results you’ll see moving forward in the algorithm. This is because you’re helping the social platforms reach their goal: keeping eyes on their app. You’re already at the market. You might as well be gaining momentum in the algorithm by utilizing social media, while getting your customers excited for the new items!
Be sure to tag @AmericasMartATL along with using the hashtag #AtlMkt when posting your content ideas from above. I can’t wait to vote on your polls and see what the latest small business trends are happening across North America. Happy shopping and happy posting, retailers!
Steph Bechard is the Brand and Content Manager at Crystal Media, with over 6 years of experience building communities online and skyrocketing engagement for retailers. Learn more at crystalmediaco.com →