Take a Walk Through Children's World
Retailers will have an insight into what kids really want in 2020 when influencer Katie Stauffer of the Stauffer family and four-year old twins, Mila and Emma, explore The Atlanta International Gift and Home Furnishings Market this January. The Stauffers will share their favorite finds and market moments in real time on Instagram at @kcstauffer as part of IMC's Show the Show program.
"The Shop the Show program lets buyers explore the market through the eyes of top tastemakers," said Dorothy Belshaw, International Market Centers chief marketing and digital officer. "We look forward to showcasing 1,000+ juvenile brands across the market's gift, apparel and decor collections via these savvy- and adorable- influencers."
Stauffer will be hosted by Corkcicle for a "Pop, Shop & Sip" meet and greet in its showroom on Thursday, January 16 at 3 p.m. where she will share her mom-approved picks from the newest collection.
This January, nearly 350 showrooms and temporary exhibits will show a range of products for babies, kids and tweens including clothing, bath and personal care products, toys, games, educational items, holiday items and decor, and more. The dedicated children's collections are found in Building 3 on the permanent Children's World floor with 60 showrooms showing 850 lines, and in two juvenile-focused temporary categories: Children's World with 46 exhibitors and the juried Modern Child with 18 exhibitors. Another 100 juvenile gift, apparel and decor suppliers are hound throughout AmericasMart's three buildings.
"Modern consumers are looking for the same design-driven products for their children as they seek for themselves," adds Dave Savula, IMC executive vice president, president of Gift and Apparel Leasing. "The availability of a range of juvenile products at the Atlanta market allows retailers to find the fresh and new products their discerning customers seek."
Eight new and expanded children's showrooms will make their Winter Market debut in January 2020: Acvisa (colorful clothing for boys and girls), Charlies Project (children's clothing that brings awareness to autism and Down syndrome), Custom Baby (baby fashion and gifts), James and Lottie (traditional baby and kids clothing in unique prints), Lullaby Set (children's clothing), Set (children's gifts and accessories), Swanky Baby Vintage/Wonderchild (timeless children's fashions) and Teacup Tots (children's apparel, accessories, shoes and gifts). Other showrooms of note at the market are Aurora World (character and content toys), Bearington Collection (adorable and affordable plush gifts, collectibles and accessories), Fiesta (plush toys), Folkmanis Puppets (specialty puppets), Melissa & Doug (children's educational puzzles and toys), Mud Pie (lifestyle gifts including baby and kids apparel) and Safari Limited (toys that teach).
The temporaries are highlighted by 13 new-to-Atlanta brands: Babe and Body (bath and spa products), Babysmart Utensils (utensils that play animal and transportation sounds), Bumco (diaper changing products and accessories), Cash & Co. (hats), Citi Collective (diaper bags), Everly Grey (maternity, nursing, kids and baby clothes), KellyToy USA (plush toys), Lolo Headbands & Accessories (children's hair accessories), Love Bubby (unisex kids and baby t-shirts that make a statement), Magnum Enterprises (rubber band guns), Palm Beachies (water shoes), PigPin (enamel pins, keychains and magnets), Pop Locket (accessories), Saranoni (luxury blankets), Sincereleigh Designs (inspirational gift and toys) and The Eggmazing Egg Decorator/ Hey Buddy Hey Pal (Easter egg decorating kits). Additionally, in-demand lines Calisson (toys and accessories), Freshly Picked (baby moccasins), Little Giraffe (blankets and accessories) and Ty (plush) are also in the collections. Elf on the Shelf also takes a space in the collections to debut its new Elf Pets line.