EXHIBIT

Atlanta Market creates and executes integrated marketing campaigns designed to reach key buyers and drive sales.

BUYER SERVICES & CALL CENTER

• Buying group and association partnerships
• Key account relationships and acquisition
• Dedicated team reaching out to 2,500+ buyers each week
• Special incentives and nurturing top buyers

DIGITAL & INTERACTIVE

• New websites launch 2020
• Segmented email campaigns and content
• Paid search and advertising
• Mobile app

SOCIAL MEDIA & CONTENT

• Growing organic and paid social programs on all key platforms
• Dedicated blog – Portman+Peachtree
• Market Snapshot program showcases products
• Show the Show influencer program

ADVERTISING & MEDIA PARTNERS

• Custom print and content buys with 30+ industry trade & shelter publications locally and nationally
• Strategic partnerships for events and networking
• Public Relations
• 65+ news releases per year
• Media pitches and fam trips
• Market previews

EVENTS & ACTIVATIONS

• 15 Educational panels, CEU seminars, cooking demonstrations and keynotes per Atlanta Market
• Book signings, floor parties, happy hours and entertainment
• Buyer lounges and amenities